Generation Z is all about community, and the new Youth Card campaign in the Community of Madrid is a reflection of that. The campaign, led by the popular Madrid-based musical group, Cariño, aims to show young people how the Youth Card can enhance their daily life and provide over 1,000 benefits throughout the community. The catchy song "Si quieres" by Cariño is at the heart of the campaign, communicating the key benefits of the Youth Card in a fun and relatable way.
The campaign features four different audiovisual pieces, each showcasing different aspects of the Youth Card. The creative team behind the campaign wanted to reach out to young people through platforms they use in their daily life, such as TikTok and Reels. This means that the Youth Card campaign can be found on popular social media channels like TikTok, Instagram, Facebook, and YouTube, as well as on streaming platforms like Spotify and Ivoox.
The campaign started in December and has been gaining traction since. With the Youth Card, young people can enjoy a wide range of benefits and opportunities, making it an essential part of their daily lives. So, if you're a part of Generation Z in the Community of Madrid, be sure to check out the Youth Card campaign to see how it can enhance your life and bring you closer to the community you love.